An Interactive Virtual Tour uses a variety of elements including:
Navigation Menus
Social media links
Audio
Language translations
Pop-up Videos, Images, and Info Boxes
Floorplans, and More
These elements help visitors access and navigate your online experience at a much more immersive level. Having more navigation control also allows you to tell your story far more succinctly than simple 360ยบ imagery can. With today's shorter attention spans, "mindshare," (relative public awareness) is a precious commodity these days and those companies that can more effectively command the focus of that audience stand a better chance of winning their loyalty.
A Google Virtual Tour has beautiful imagery and is the foundation for an Interactive Virtual Tour and we can't stress enough the importance of quality imagery on your Google My Business profile and website. However, when it comes to empowering you and your audience with the best way to experience your business virtually, there's simply no comparison. Interactivity and engagement is the way to go!
