Google Business Profiles Get Social

Connect with Customers Like Never Before

Good news for local businesses! Google Business Profile (formerly Google My Business) just got much more social! You can now directly add links to your social media profiles on Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube directly to your Google Business Profile. This means customers and prospects can now seamlessly jump from your search result to your latest Facebook post, engaging Instagram reel, YouTube video, or informative Twitter thread, all from the Google ecosystem.

So, what does this mean for your business?

  • Boost engagement: Make it easier for potential customers to discover your brand personality and stay up-to-date on your latest offerings through engaging social media content.
  • Drive traffic: Encourage clicks to your social media pages, where you can connect with customers on a deeper level and foster long-term relationships.
  • Build trust: Showcase your active social media presence as a sign of engagement and credibility.
  • Simplify customer journey: Seamlessly direct users to your active social media platforms, where they can learn more about your offerings, interact with your brand, and even make purchases.
  • Improved brand awareness: Prominently displaying social links increases brand visibility and strengthens online presence.
  • Enhanced Credibility: Verified social media profiles add a layer of trust and authenticity to your Google Business Profile, boosting customer confidence.
  • Local SEO boost: Google considers social media activity a ranking factor, so adding links can improve local search visibility.

Platforms Currently Supported:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • Twitter (X)
  • YouTube

How to Add Your Social Profiles:

Connecting social media links to your Google Business Profile is simple. Just follow these steps:

  1. Access your Google Business Profile.
  2. Click “Edit profile.”
  3. Scroll down to the “Social profiles” section.
  4. Click “Add social profile” and choose the platform.
  5. Paste the URL of your social media profile in the field provided.
  6. Repeat for all your desired social media platforms.
  7. Click “Save.”

Bonus Tip:

Ensure your social media profiles are active and engaging to maximize the impact of this new feature. Post regularly, interact with your audience, and showcase your brand personality.

Beyond Links:

While directly adding links is a relatively new feature, Google may also automatically pull in social media information if it deems the profiles relevant and authentic. This highlights the importance of maintaining active and verified social media accounts aligned with your Google Business Profile. Additionally, you can now change incorrect social media links that Google may have pulled in before the update.

The Bottom Line Takeaway:

By integrating social media profiles into Google Business Profile, Google is creating a more connected and user-friendly experience for both businesses and customers. Utilize the opportunity to amplify your online presence, build stronger relationships, maximize your online presence, and reach a wider audience!

Trying to think of other ways you can engage and invite your customers? Let’s start that conversation. The coffee is on us!

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